Marketing Solutions for the Design and Construction Industry

About us

As an outside resource with insider knowledge, we work as an extension of your team, guiding internal conversations to facilitate decision-making and growth. We are experts in designing custom marketing strategies that provide winning results and implementing solutions that achieve your goals.

We are your…

Storytellers – Stories create the most compelling marketing. They engage your audience while showing strengths, value, and problem-solving skills. Your company and project stories support your brand messaging and, most importantly, make human connections.

Problem Solvers – You know your business. But do you have the internal resources and the focused experience to determine and implement the marketing solutions needed to achieve your business goals? Let us help you identify and resolve sticking points so your company can thrive.

Strategic Thinkers – Winning opportunities, developing new client relationships, retaining existing clients, expanding to new markets, and building brand awareness all require a strategic approach. We take a high-level view of your goals and operations and help you move past proposal-centric activities to build strategies that provide a better return on your efforts.

Award Winners – Submitting for design award programs increases the visibility of your firm and projects and can introduce your services to new markets and industries. Winning, or even shortlisting, can strengthen your relationships with clients and teaming partners.

Wendy S Goodman, Owner, WSG Marketing

Wendy is a marketing consultant specializing in marketing strategy, brand awareness, and award submissions. She has 25 years of AEC industry experience, with 12 years as the owner of WSG Marketing. Her successes include guiding firms as they find their brand, leading discussions on strategy and messaging, and helping her clients win more than 250 national and international awards. Let’s Talk!

Clients & Services

AEC marketing services we have provided in the past include: advertising, award submissions and program analysis, blogging, branding, brochures, budgeting, business development support, client surveys, employee interviews, event support and signage, international exhibitions, marketing support during staff transition, newsletter template and stories, PR support, presentations, project stories, proposals, rebranding with new strategic messaging, resume and project story templates, social media, strategic market planning, training, video management, and websites. What can we help you with?

Form4 Architecture

PR support, award submissions, proposals, presentations, social media, project stories, ads, budgeting, newsletters, events, websites, and blogging

“Wendy’s leadership of our awards submission program and participation in our Marketing / PR strategy group has contributed to our exhibiting at the 2016 Venice Biennale and other international exhibitions. Her focused efforts have helped us gain significant worldwide recognition for our firm.”
John Marx, AIA, Form4 Architecture

John Marx, AIA

International exhibitions including the Venice Biennale and design monographs

BFS Landscape Architects

Newsletter template, messaging, project stories, and video management

Topa Architecture

Strategic messaging, rebrand with new logo and website, newsletter template, special projects, and updating all project stories

“Wendy has the highest level of integrity. A fantastic communicator and strategic manager, she excels at putting the customer first and providing for their needs. Wendy is a real problem-solver, who is calm and in control in the face of high-pressure deadlines while maintaining the highest attention to detail.”
Barbara Lambing, Business Development and Client Relationship Management

Herrero Builders

Led multiple winning ENR award submissions

“Wendy supplemented my marketing team during a time we were understaffed. She organized our (award submittals) effort, keeping the team on track toward a hard deadline, managing team members, interviewing technical staff, and writing/QA support. Without her support and leadership, we would not have been able to complete the project. Her organizational skills combined with her knowledge of the industry were critical. I look forward to working with her again.”
Chip Jordan , Director of Business Development, Herrero Builders

Artik Art & Architecture

Business development support and all marketing needs during a staff maternity leave including proposals, strategic messaging, training, social media, event support, and newsletters

“Wendy assisted me in the formation and growth of Excolo Construction Services. She was an integral part of so many facets of our marketing and business development.”
Bob Farman
Owner, Excolo Construction Services

Excolo Construction Services

Business development; rebranding with new strategic messaging, logo and website; newsletters; resumes and proposal templates; brochures; all project stories; events and event signage; advertising

Cammisa and Wipf

Rebranding with new strategic messaging, logo and website

Blach Construction

Winning award submission

Crossroad Labs

Strategic market planning

“Wendy is thoroughly professional. She brought insight into the A/E community and helped our programs to be successful. Wendy Goodman helped us produce two A/E Seminars on Sustainable Concrete in the San Francisco Bay area.”
Tarek Khan, Business Development Manager (formerly BASF Construction Chemicals)

Crew Universal

Strategic and process messaging

“It’s been a pleasure working with Wendy on the development of my strategy and process messaging. With her background in the architecture and construction industries, Wendy is uniquely equipped to craft targeted messages that resonate within these sectors. I’d recommend her services to anyone aiming to elevate their digital presence.”
Gim Crew, Capital Projects Executive
Crew Universal